Special

With a staggering 10 B&T Awards for 2021, there really can be only one agency crowned the best of the best, and that’s this year’s Grand Prix winner: Special. 

Confirming its status as Australia’s most exciting and innovative advertising house, Special has gone back-to-back after snaring last year’s prestigious Grand Prix, too. 

Starting from its humble New Zealand origins (beginning in an abandoned Auckland cinema in 2007), Special now also boasts offices in Sydney, Melbourne, and Los Angeles. 

The agency’s renowned creative partnership with Uber Eats saw Special expand its offering in the US and Canada, launching the Australian-born “Tonight, I’ll Be Eating” brand platform with celebrity-studded campaigns that included mega-stars Mark Hamill and Patrick Stewart, which saw the agency bag a raft of industry awards in Australia and globally.