Destination NSW, Havas Media Group, Havas Sports & Entertainment and Emotive

The Long Road

Pre-COVID, New South Wales was host to around 35 million visitors from around the world every year. But younger Australians tended to overlook NSW for their holidays, opting for more exotic destinations such as Bali, Fiji and New Zealand. 

The lack of consideration amongst younger travelers was a major issue for Destination NSW. 

The challenge was simple for Havas Media Group: find a way to increase consideration of NSW as a travel destination amongst young Aussies, and stimulate a single trip. 

In response, “The Long Road” digital content series was created, based upon a single strategy: celebrate unique stories of love. 

The combination of data, bespoke content, influencer marketing and targeted digital delivery resulted in "The Long Road" becoming Destination NSW’s most successful digital campaign to date. 

OMD Australia

Macca’s Monopoly – Playing to WIN!

This year, OMD Australia launched the campaign “Macca’s Monopoly – Playing to WIN”, which drove record results and found a way for McDonald’s to connect with customers during the pandemic. 

Macca’s Monopoly used historic segmentation data to dynamically serve prizes that were the most personally relevant through high-impact formats across display, social, digital out of home, connected TV and digital audio. 

Speed and scale were also key, so audience APIs were implemented between the media-engine and buying platforms, passing audiences in real time for mobile, social, connected TV and digital audio. Basically, the campaign connected with players on a personal level.  

The result, despite lockdowns and restrictions: Macca’s Monopoly had a record year. The campaign increased app downloads by 2.5 million, resulting in the highest participation levels ever, and proving the power of data-driven marketing. 

Suncorp Group

Standing out in the insurance category is not always easy. But, with nine brands and powerful customer relationships, Suncorp is a master in the industry. 

With a focus that has guided them for 100 years – “building futures and protecting what matters” – Suncorp has been able to build sustainable brands and help its customers prosper. 

Using differentiated propositions and powerful creative, Suncorp has successfully won the hearts and minds of consumers, while also meeting their needs.  

In 2020, it launched a new brand promise for AAMI, as well as the “Backing Business” and “Rest Towns” campaigns. 

Suncorp also focused on their consumers in Queensland, with The One House project designed to build resilient communities. 

With a team of 100 across planning, operations, media and content, the Suncorp team prioritizes diversity of thought to help better connect its brands with Aussies. 

Adgile

Adgile’s goal is simple: to transform TV advertising. As a real-time performance management platform, its priority is helping brands understand, optimise and extend the power of their investment in TV. 

With cloud-based platform Catalyst, and patented VR tech to create comprehensive first-party data, Adgile is at the forefront of TV’s future. 

These technological innovations have led Adgile to partnerships with the nation’s top agencies and broadcasters, and work with an incredible array of brands. 

Adgile is ready to adapt to the changes taking place in the TV industry, capturing everything from traditional TV to CTV, streaming and video on demand. 

Finally, Adgile is focused on both the short- and long-term goals for clients, and primed to take the industry into the glorious future of total TV. 

Veridooh

The amount of money spent on digital out-of-home (DOOH) advertising is predicted to keep growing, and Veridooh’s DOOH tech is designed to help brands, marketers and media owners flourish.  

With its proprietary SmartCreative™ technology, Veridooh independently collects every second of every play at every panel of the  digital OOH campaign. Then, machine learning algorithms cleanse and analyse the incoming data before comparing, verifying and presenting it in a user-friendly dashboard. Veridooh enables clients to  independently track, measure and verify the performance of their digital OOH campaigns and maximise their ROI in the medium. Pretty impressive, right?

Veridooh’s innovations in transparency and measurement have allowed the digital OOH industry to compete on a level playing field with other digital marketing strategies, like online and CTV.

Plus, in the past year, Veridooh has worked with media agency groups including Omnicom Media Group, GroupMand IPG Mediabrands as their preferred partner.

Digital OOH isn’t going anywhere. In fact, its rise is just beginning, as Veridooh has expanded internationally in 2021, with more planned in the near future.