B&T Media Kit

–2025–

The Brand

B&T is the leading authority on Australia’s marketing, media and advertising industry.

As champions of the industry, the B&T brand promise focusses on positivity – driving change through diversity and equality.

Our brand mix provides effective touch points across every demographic within the sector, from rubbing shoulders with senior leadership at our proprietary events to the highest levels of digital engagement on offer.

Online, B&T focuses on delivering daily intelligence on the marketing, media and advertising industries within Australia and further afield. Our unique voice and humour helps our content stand out from the crowd. Meanwhile the daily newsletter list is one of the largest and most powerful in the industry.

In person, B&T curates a series of events and awards programs that punctuate the calendar and draw thousands of delegates including Women Leading Tech Awards, 30 Under 30, Changing the Ratio, B&T Women in Media, the B&T Awards and many more.

In print, our tome-like editions punctuate the year providing shock, awe and a journey of discovery.

Founded in 1950, B&T was a magazine. Decades have past, delivery has changed, but excellence remains.

data + insights

display advertising rates

Website

The B&T website attracts over 200,000 unique users each month generating over 400,000 monthly page views. Engage this audience and grow awareness for your brand by utilising display, video or make a splash with a takeover.

Display Advertising

Website

Display Advertising

Takeovers

Newsletter & EDM

The B&T Newsletter is your daily dose of essential industry news, delivered in an entertaining and humorous fashion.

Daily newsletter open rate = 20%
Avg click rate = 30%

Solus EDM | $9,500
Solus EDM open rate = 29%- 34%
Avg click through rate = 3-5%
eDM Third Party Subscriber List = 30,000+

Newsletter & EDM

The B&T Newsletter is your daily dose of essential industry news, delivered in an entertaining and humorous fashion.

Daily newsletter open rate = 20%
Avg click rate = 30%

Solus EDM | $9,500
Solus EDM open rate = 27-32%
Avg click through rate = 3-5%
eDM Third Party Subscriber List = 27,000+

native content

Native Content

B&T will collaborate closely with you to produce high quality content to be integrated into the organic experience of B&T across our channels. Our custom, content driven solutions provide brands with a unique opportunity to build trust and engagement by sharing knowledge, insights and expertise.

Solutions vary to fit any budget with options spanning (but not limited to) bespoke articles, digital content series, in-depth white papers, research and analytics, podcasts, video series, AR development and more.

In fact, partner content reaches 400% more readers than a standard media release

Native Articles (written by B&T) = $4,000
Advertorial Articles (written by client & sub-edited by B&T) = $3,000