B&T Media Kit

–2025–

The Brand

B&T is the foremost authority on Australia’s advertising, marketing and media industries.

As advocates for the industry, the B&T brand focuses on positivity – driving change through diversity and equality.

Our brand offers effective touch points across every demographic within the sector, from engaging with senior leadership at our proprietary events to achieving the highest levels of digital engagement.

Online, B&T provides daily intelligence on the advertising, marketing and media industries within Australia and beyond. Our distinctive voice and sense of humour make our content stand out, while our daily newsletter list is one of the largest and most influential in the industry.

Our calendar of regular reporting ensures that our readers have their fingers more firmly on the pulse of the industry than anyone else. From our Campaign of the Month series, to New Business Winners and Best of the Best, B&T gives everyone a rundown on who’s who and who’s hot in advertising, marketing and media.

In person, B&T organises a series of events and awards programs that mark the calendar attracting thousands of attendees. These include Cairns Crocodiles, Women Leading Tech Awards, B&T’s 30 Under 30 Awards, B&T’s Women in Media Awards, the B&T Awards and many more. Reaching more than 8,000 senior marketers, B&T is the industry's go-to publication for events.

Founded in 1950 as a magazine, B&T has evolved over the decades. While our methods of delivery have changed, our commitment to excellence remains steadfast.

The Team

data + insights

display advertising rates

Website

The B&T website attracts over 200,000 unique users each month generating over 400,000 monthly page views. Engage this audience and grow awareness for your brand by utilising display, video or make a splash with a takeover.

Display Advertising

Website

Display Advertising

Takeovers

Newsletter & EDM

The B&T Newsletter is your daily dose of essential industry news, delivered in an entertaining and humorous fashion.

Daily newsletter open rate = 20%
Avg click rate = 30%

Solus EDM = $9,500
Solus EDM open rate = 29%- 34%
Avg click through rate = 3-5%
eDM Third Party Subscriber List = 30,000+

Newsletter & EDM

The B&T Newsletter is your daily dose of essential industry news, delivered in an entertaining and humorous fashion.

Daily newsletter open rate = 20%
Avg click rate = 30%

Solus EDM | $9,500
Solus EDM open rate = 27-32%
Avg click through rate = 3-5%
eDM Third Party Subscriber List = 27,000+

native content

Native Content

Partner with B&T to Create High-Impact, Trusted Content

At B&T, we work closely with our partners to produce high-quality, content-led solutions that are seamlessly integrated into our organic channels. Our approach empowers brands to build trust, share expertise, and spark meaningful engagement with our audience.

Whether you're looking for scrollytelling articles, content series like CMO's To Watch, Best of the Best or exclusive lists such as B&T's CMO Power List, our content solutions are designed to fit a range of budgets and campaign goals.

Why partner with B&T?
Partner content on B&T reaches up to 400% more readers than a standard media release — giving your message the attention it deserves.

Native Articles (written by B&T) = $4,000
Advertorial Articles (written by client & sub-edited by B&T) = $3,000